Hans Wilsdorf, Rolex’s founder, was onto something when he made the Rolex logo a crown. Rolex has remained the king of watches for more than a century now. 

Rolex is known for delivering exceptional technology pieces creating the world’s most gorgeous watch designs since 1905. Rolex timepieces are the best in the world, and most people believe owning such a treasure amounts to a great privilege. 

Rolex is renowned for creating classics. The brand has firmly established itself as the utmost pinnacle of refined elegance and luxury as well. When it comes to high standards in the watchmaking world, only Rolex comes to mind. 

For this reason alone, they are regarded as one of the most influential brands of our time. It also explains why their products are sought after and why you find yourself reading this article today.

But they don’t just look good – they’re built for durability and manufactured for specific purposes. Our experts at Jewelry unlimited believe that when you buy a Rolex from us, you’re not only buying a commodity - you’re getting your hands on investment, as well as a piece of history, a piece of art, a family heirloom, and a functional unit all in one. 

Your future generations will fall in love with them as you did after wearing such premium masterpieces. Plus, the HNI’s or high-net-worth individuals often buy such luxurious watches to maintain their status quo, and again they’re great for investments.

A Rolex watch makes an excellent investment, and it’s a great way to spend some cash and show the world what a classic taste you have. All the Rolex watches present at Jewelry Unlimited are classic, eternally stylish, and embody elegance.



Let us have a glance at the best Rolex Diamond watches to buy in 2021:

  1. Rolex Explorer

Many consider the Rolex Explorer to be the most impactful luxury sports watch of all time. This watch was released in 1953 along with the Rolex Submariner, but it played an equally important role. 

The watch did what a stroke of color did for a monotone portrait - it amazingly did what music does for pin-drop silence. One can best define the Rolex Explorer as versatile, flexible, and reliable.

Despite its inception in 1953, the grandiose and gravitas of the timepiece give off a vibe as if it was released a few days ago. If you are a Rolex aficionado, you can recognize this dressy yet tough-as-nails watch by its 9,3,6 hour markers and an inverted triangle at 12 o’clock.

  1. Rolex Day-Date

The world saw a Rolex Day-Date for the 1st time in 1956, only a few years before Hans Wilsdorf passed away. The ref. 6510 and ref. 6511 are the very first references of the coveted Rolex Day-Date launched globally. Both the timepieces had the caliber 1055 at their cores. These watches were only produced for a year and were eventually replaced by references 6611, 6612, & 6613. 

These timepieces too used the caliber 1055, but this time with a new balance wheel. As the name suggests, unlike the Rolex Datejust, this watch has both date and day display. With ample amounts of allure and sumptuousness, the Day-Date of today is nothing short of a marvel.

  1. Rolex Oyster Perpetual

The Rolex Oyster Perpetual timepieces set the brand’s reputation as an innovator when it assisted Mercedes Gleitze during her famous swim across the English Channel. 

In fact, the Oyster Perpetual started the whole dive watch frenzy in the first place. While the Rolex Submariner deserves the official credit for the diver’s watch, the Oyster has to be given a little credit, as well.

Today, the Rolex Oyster Perpetual has raised the stakes and bought in a lot more competition in business. And it is an integral part of the brand catalog and a crucial point in watchmaking history that helped everyone grow.

  1. Rolex Sea-Dweller

The Sea-Dweller was one of the first true ‘deep’ divers’ watches ever to come up. It started with a project to see how far the company can push the boundaries of watchmaking. As expected, it was all about innovation as well as the drive of inventiveness. The purpose-built watch is a symbol of the watchmaking world that stands strong after over 50 years after launching.

It all started with the ref. 1665. It was the first timepiece ever to feature the helium escape valve. Rolex produced the Sea-Dweller 2000 from 1971-77, a watch that could go as deep as 610 meters or around 2,000 ft. The Sea-Dweller of today is capable of going as deep as 4,000 feet or about 1,220 meters.

  1. Rolex Air-King

The Rolex Air-King is quite the heartbreaker when it comes to aesthetics and looks. This watch’s design makes it a prevalent one among younger audiences and Rolex enthusiasts. It was released amidst World War II and is the last of the Air series line of watches. 

Rolex created the watches of the Air series to honor the Royal Air Force pilots of that time. Today, Rolex’s Air-King collection has turned into a heritage piece as it signifies the brand’s roots and affiliations of the past. The sleek profile of the watch is applause-worthy, and so is its exact movement.

  1. Rolex Submariner

Launched in 1953, the Submariner and the Rolex Explorer were mechanical behemoths for the era they were released. The Rolex Submariner was always a step ahead, though, and it ended up being a pioneer. It opened up a whole new genre of tool watches that specializes in underwater diving. 

The Rolex Submariner’s main highlight is its water resistance up to 100 meters, which was a record at that time. The elegant, classy, and super tough Rolex Submariner rules the dive watch market as it offers the maximum utility and utmost precision. Today, this classic timepiece is part of a team that has taken the world of luxury watches by storm. 


  1. Rolex Deepsea

The Deepsea is a sheer spectacle and is simply Rolex at its very best. When Rolex Deepsea, there was simply nothing like it. Before this came into existence, the Sea-Dweller 4000 was the highest water-resistant timepiece that Rolex created. The idea was to break boundaries. This watch does not use groundbreaking material, nor does it foster a revolutionary movement. 

The rock-solid case of this magnificent watch utilizes Rolex’s Oysterlock and takes it to a whole new level. Today, the DeepSea can incredibly reach depths up to 3,900 meters or over 12,000 feet. This is a mind-numbing feat, considering no human can ever go that deep in the first place.

7 reasons that make Rolex Watches Successful

  • Rolex has everything a watch needs

In 1914, Hans Wilsdorf, the Rolex founder, submitted the wristwatch movement for chronometer certification to the renowned Kew-Teddington observatory. Today the chronometer test conducted by Contrôle Officiel Suisse des Chronomètres (COSC), the famous Swiss institute, has become a standard for mechanical in-house Rolex calibers.

Rolex introduced the first water-resistant wristwatch in 1927. A couple of years later, the automatic winding mechanism followed to ensure the water resistance in Rolex watches. Combining these two features resulted in the product name “Oyster Perpetual,” which decorates virtually every Rolex. The company also believed that it shouldn’t be necessary to pull the crown every day. 

In 1945, the Datejust became the first watch to combine all three features –water-resistant case, automatic winding, and chronometer certificate. Together with its namesake date window, the popular Datejust series of watches have all the essentials.

The all-important Rolex name has always been linked to the fact that the brand was the first to introduce innovative features, making the watch well-suited for wearing daily.



  • Fame

Rolex is the most coveted and the most famous among the world’s luxury watch brands. You’ve heard of it even if you’ve never heard anything about Audemars Piguet or even Patek Philippe. Fundamentally, there are two Rolex customer groups, those who know very little and those who know a lot. Rolex aficionados buy these watches for their exceptionally high quality. 

Other Rolex customers who don’t know much about watches still know Rolex is the best for them. Plus, their primary motivator is that if you wear a watch, it’s got to be Rolex. And this is a massive compliment for the company. It means that even if a person who knows nothing about luxury watch brands still views this specific brand as #1, Rolex is doing something right.

  • Design and recognition

The famed round shape of Rolex watches has been the main contributor to its superior legibility and its water resistance. Add a central sweep seconds hand and Cyclops date magnifier (another Hans Wilsdorf invention) to this, and eureka, you’ve got a perfect watch. We don’t need to emphasize that Rolex continuously improves and maintains Existing collections over the years. 

Some common, standard yet unique design features like the Oyster bracelet, Mercedes hands, Cyclops magnifier, and the grooved bezel are part of different models. They have rarely changed, so Datejusts or Submariners look very much like earlier models today. It’s why any watch that Rolex makes is always easy to recognize from a distance. Some watch experts also call this the “10-meter rule” – and it’s not just the specialists who remember them.

  • Stability in value

As soon as your new car leaves the showroom, it drops in value by half. This fact also holds for some watches – except for Rolex. For the high-demand sports models in stainless steel, at least it’s possible to get even more than the original purchase price.  

Whether you’re buying it for this particular reason or any other, this is an attractive point for you. Sporty Rolex models in stainless steel are pretty famous and maintain price stability. Plus, you’ll sleep well knowing you’ve made a wise decision.

  • Auction prices

The price stability of used, pre-owned, or relatively new watches depends significantly on the high prices regularly achieved by older Rolex watches at auctions. Rolex is amongst the hottest luxury watch brands. The past few decades have shown us thousands of examples of auctioning success with Rolex timepieces. In some cases, the prices have reached unbelievable heights.  

In October, a Rolex Daytona owned by award-winning racer Paul Newman became the most expensive watch ever sold at $15.5 million at Phillips’ New York “Winning Icons” auction. 

  • Product quality

The exceptional and best-in-class product quality that has extended over the past 100 years has been the basis for Rolex’s success over the years. Apart from showing time accurately, Rolex watches are reliable, sturdy, and robust. Consistently Maintaining extremely high quality with immensely high annual production numbers of about three-quarters of a million pieces is an art in itself. 

And omitting unusual complications generally plays to Rolex’s advantage. It has no perpetual calendars, minute repeaters, or tourbillons – not even movements with an alarm function, a large date display, or power reserve indicator. 

As a brand, Rolex also concentrates on what it does best and consistently improves the details. This is true for the movements as well as for the case. Even if you’re a novice collector, you won’t be able to find a rotating bezel that ratchets so smoothly and cleanly like the one on the GMT-Master II or the Submariner or from other high-end manufacturers with much more expensive timepieces.


Get a Rolex Watch of your dreams from Jewelry Unlimited

Rolex is Rolex because it makes perfectly flawless products. At Jewelry Unlimited, we love the fact that so many classic Rolex models don’t just look good but are great for specific, adventurous purposes, too. 

With over 800 Rolex watches to choose from, we are the best platform to buy Rolex Watches online. And of course, all our watches come with a Jewelry Unlimited guarantee. So, your purchase is always genuine and secure.

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